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candle scents for candle making
Skip itPrices mostly outside the sweet spot ($7.33–$14.88) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great188.68avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 102K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$7.33–$14.88cheapest to priciest tracked listing — scored on the share inside $15–$100