42
candle pouring pitcher
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.69–$38.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,905.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$153K$153K/yr · 128K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch