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candle molds
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$5.89–$33.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,178.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$429K$429K/yr · 2.2M searches
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand