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bulky yarn 5
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$14.90avg listing price — sweet spot $15–$100
Price range
Good$5.22–$28.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,592.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 242K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand