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brown velvet ribbon
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Good641.84avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.09avg listing price — sweet spot $15–$100
Price range
Okay$3.77–$20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$112K$112K/yr · 181K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.2%return rate — above 5% kills the launch gate
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Signals High Returns