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brown tissue paper
Skip itPrices mostly outside the sweet spot ($4.39–$13.79) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,539.85avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 106K searches
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.39–$13.79cheapest to priciest tracked listing — scored on the share inside $15–$100