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brown paint for wood
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 287K searches
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad13,695.44avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$0.62–$18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand