40
brown clay
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.49–$24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,715.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 54K searches