46
breast cancer ribbon
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Great181.23avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Avg price
Okay$10.17avg listing price — sweet spot $15–$100
Price range
Okay$4.25–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 127K searches