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brass polishing cloths
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$13.84avg listing price — sweet spot $15–$100
Price range
Good$7.47–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$361K$361K/yr · 151K searches
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,554.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand