61
branding iron
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$57.44avg listing price — sweet spot $15–$100
Review moat
Great237.83avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$9.06–$149.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$257K$257K/yr · 414K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale