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bracelet stuff
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Good$6.84–$29.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,275avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 45K searches
Brand share
Bad98%top-5 brand share — brand-locked demand