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bracelet string
Launch itA $1.6M/yr market growing +34.2% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 2.2M searches
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay3,451.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.41avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.82–$11.60cheapest to priciest tracked listing — scored on the share inside $15–$100