59
bouquet holder
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great178.47avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$15.65avg listing price — sweet spot $15–$100
Price range
Good$7.05–$37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 423K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand