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bobbin thread
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.93–$25.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,104.72avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 144K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality