39
blue velvet ribbon
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Review moat
Good840.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.20avg listing price — sweet spot $15–$100
Market size
Okay$124K$124K/yr · 206K searches
Price range
Okay$4.73–$18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.5%return rate — above 5% kills the launch gate
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
Signals High Returns