55
blue tissue paper
Worth a lookShows searches that convert (15.2% search→purchase), but prices mostly outside the sweet spot ($4.67–$14.82) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,248.3avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Market size
Okay$248K$248K/yr · 223K searches
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.67–$14.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand