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blue tempera paint
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.74avg listing price — sweet spot $15–$100
Price range
Good$0.61–$155.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,999.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 12K searches
Brand share
Bad95%top-5 brand share — brand-locked demand