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blocking pins
Worth a lookShows low returns (0.6%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Great353.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$4.04–$27.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$193K$193K/yr · 129K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-24.1%90-day search growth — must beat 0% to launch