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blank book
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.36–$39.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,095.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 193K searches