45
black paper sketchbook
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$6.02–$22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Review moat
Okay2,406.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 125K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch