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black light markers
Worth a lookShows low returns (1.4%), but a small market ($59K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$3.47–$52.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good834.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$59K$59K/yr · 66K searches