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Worth a lookShows searches that convert (16.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good685.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$528K$528K/yr · 299K searches
Price range
Good$5.08–$28.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality