48
black canvas
Skip itSoft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.36avg listing price — sweet spot $15–$100
Price range
Great$9.73–$48.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good728.31avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 147K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch