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black and white perler beads
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good906.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$258K$258K/yr · 150K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.97–$19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality