40
biodegradable glitter
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,572.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.89–$17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 95K searches