52
bias tape
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but soft demand (+6.4% this quarter) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$4.98–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,260.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$184K$184K/yr · 627K searches
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale