47
beginner yarn
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Price range
Good$6.76–$32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,723.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 174K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand