52
beading wire
Worth a lookShows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+43.2%90-day search growth — must beat 0% to launch
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$318K$318K/yr · 474K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Price range
Okay$5.49–$24.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,775.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality