56
beading thread
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good$4.46–$37.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Market size
Good$296K$296K/yr · 367K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,364.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality