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bead keychain making kit
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Great$3.99–$47.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.97avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 179K searches
Signals No Dominant Brand