41
banding wheel
Skip itSoft demand (-3.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.45avg listing price — sweet spot $15–$100
Review moat
Great497.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$6.70–$200.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$175K$175K/yr · 73K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Signals High Price