49
badge hole punch
Skip itSoft demand (+5.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Great$6.20–$44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good716.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 119K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch