60
applique scissors
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Review moat
Good969.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.18–$30.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 136K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand