49
all purpose glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.59–$48.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,911.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$231K$231K/yr · 116K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand