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alcohol ink
Worth a lookShows low returns (1.1%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Price range
Great$9.55–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$516K$516K/yr · 544K searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,729.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch