37
9mm crochet hook
Skip itSoft demand (-49.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.34–$35.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.78avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,673.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 57K searches
Growth
Bad-49.0%90-day search growth — must beat 0% to launch