45
5 inch scissors
Skip itPrices mostly outside the sweet spot ($4.02–$13.63) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad9,105.03avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 35K searches
Price range
Bad$4.02–$13.63cheapest to priciest tracked listing — scored on the share inside $15–$100