52
5 inch embroidery hoop
Worth a lookShows searches that convert (17.4% search→purchase), but a small market ($39K/yr) keeps it on the watch list.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good682.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.17–$29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 17K searches