57
4mm beads
Worth a lookShows low returns (1.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good665.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Price range
Good$4.95–$27.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 249K searches