31
49ers patch
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good687avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.92–$17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 95K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier