55
4 inch embroidery hoop
Worth a lookShows searches that convert (12.7% search→purchase), but soft demand (-36.9% this quarter) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good597.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.92–$37.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 56K searches
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand