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3mm beads
Worth a lookShows a thin review moat (725 avg reviews), but a small market ($149K/yr) keeps it on the watch list.
Review moat
Good725.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.8%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Price range
Good$5.92–$26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$149K$149K/yr · 285K searches