48
36 paper roll
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.27avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.02–$133.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,446.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 23K searches