52
3 inch embroidery hoop
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Review moat
Good632.4avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.57–$25.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 42K searches