45
3/4 elastic for sewing
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,444.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.41avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.19–$17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 36K searches