48
2mm elastic cord
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,585.51avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Price range
Okay$5.19–$18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 91K searches
Signals No Dominant Brand