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24 gauge wire
Skip itPrices mostly outside the sweet spot ($5.71–$15.53) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,458.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Market size
Okay$133K$133K/yr · 117K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.71–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100