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2026 tassel graduation
Worth a lookShows demand growing +125.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+125.5%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,431.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.60–$23.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 403K searches
Avg price
Bad$7.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
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