40
2 inch elastic
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,522.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.77–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 47K searches